Here comes another installment of my favorite design resources – a handful of sites/posts that I found particularly inspiring, interesting or useful.
I hope you enjoy this list and add your favorite recent bookmarks in comments as well.
It’s been busy around here lately. Between parenting, puppies, sick kids, running the house, holidays, birthdays and everything else in between, I’ve not been able to concentrate on my work as much as I’d like to lately.
At the same time, I’ve taken on yet another long-term SEO/marketing client which seems to shift my responsibilities from web design to marketing more and more. Consequently, I’m itching to design a fresh website. All in all, I’m very grateful to have enough clients to keep me very busy!
Aside from my regular marketing work, there are few projects I’d like to briefly mention here today.
LGC Roofing’s website has been around for few years now but with the growing popularity of mobile technology they’ve decided it’s time to create a mobile version.
We took the original site and created a simpler, minimalistic, mobile-friendly version. That included getting rid of non-essential copy and imagery, shifting to a single-column layout, striping down navigation to bare minimum, creating mobile-friendly call to action buttons and adjusting size of various elements. With few CSS modifications, layout changes and some graphic design work we easily created a mobile version LGC wanted.
Hip To Hip is an old client of mine. In fact, their website is one of the first ones I created back when I started this freelancing gig. I often handle their various requests but last month aside from updating their website they they have asked me to create a simple business card design for their non-profit. Voila!
Armor Proseal is a local company I started working with last year. After their failed attempts to work it out with their previous web master, I’ve been asked to design and then help market their website. As their busy season approaches, we’ve been concentrating on local marketing these past couple of weeks.
Colorado Geothermal Drilling is another client I have an on going relationship with. We’re currently reviewing their website, SEO and building a marketing strategy.
Here comes another installment of my favorite design resources – a handful of sites/posts that I found particularly inspiring, interesting or useful.
I hope you enjoy this list and add your favorite recent bookmarks in comments as well.
Through the last couple of months I’ve been working on various projects in both design & marketing areas. I’ve been involved in website redesign for FSR, website maintenance and business cards design for Hip to Hip and revamping local marketing efforts for Armor ProSeal, amongst other projects.
FSR, an Illinois roofing contractor, needed to have their website redesigned to make it look for professional, modern and appealing. At the same time, our goal was to create a site that’s more user-friendly, trustworthy and actionable.
Here’s the original look:
We cleaned & polished the design all while keeping the original color-scheme and overall look & feel of the website. We upgraded the colors, fonts and layout creating a more appealing, friendly and unified look. At the same time we improved usability by making layout and content adjustments. Actionable buttons, better forms and multiple contact choices were added to improve conversion as well.
Landing page was also upgraded with a photo-slideshow while subsequent pages were built to focus primarily on better usability, content flow and conversion as well.
Here comes another installment of my favorite design resources, this time with a dash of some photography articles.
As always, I’m not posting a long list of articles that showed up last month but only a handful of sites/posts that I found particularly inspiring, interesting or useful.
I hope you enjoy this list and add your favorite recent bookmarks in comments as well.
Every small business owner knows that in order to be successful you have to understand your customers. Getting inside the head and under the skin of your prospect customers, understanding what they feel and how they think is key to figuring out how to approach them, what to offer and ultimately sell what you’re selling.
This used to be done though official surveys and customer feedback. Today, social media is changing the game plan, giving customers a new voice and putting them in the driver’s seat.
What used to be kept behind closed doors is now exposed on social networks and your brand perceptions, product preferences, customer experiences and complaints are out in the public view. Your customers now have a new voice and it’s time for businesses to recognize and embrace it.
Some companies are better at this than others. Take Bank of America, GAP or Netflix, for example, and you’ll see how listening or ignoring your customers can directly influence your business’ bottom line.
Having your customers express their feelings about your company publicly can be unnerving if you’re faced with complaints. But you can’t hide from it.
Listening to what your customers say is the first step. What comes next is understanding and implementing change. These companies have done just that:
These monthly round-ups of design resources have been well received and I appreciate that. I’m happy that you find them useful.
As always, I’m not posting a long list of awesome articles that showed up last month but I’m only showcasing a handful of sites/posts that I found particularly inspiring, interesting or useful.
I hope you enjoy this list and add your favorite recent bookmarks in comments as well.
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