Category Archives: SEO/Marketing

Small Business Blogging on a Budget

By Joanna Ciolek | Published: January 26, 2012

Whether you own a brick-and-mortar store or a web-based business, blogging is a great way for small businesses to reach out to customers, engage target audience and market products or services. While many small businesses understand the concept of blogging and are aware of the benefits, blogging is often viewed as requiring lots of effort [...]

Also posted in Blogging | Tagged blog, free, relationships, ROI, SEO, small business, strategy, WordPress | 6 Comments

5 Steps to Title Tag Optimization

By Joanna Ciolek | Published: October 13, 2011

When it comes to search engine optimization, title tag is one of the most important SEO factors to consider. Importance of Title Tag Title tag is basically the text that appears in the top line of a user’s web browser. It is also the text used when bookmarking a given page and one that appears [...]

Posted in SEO/Marketing | Tagged keywords, SEO, small business, usability | 12 Comments

50 Best Design & Marketing Resources From June 2011

By Joanna Ciolek | Published: June 29, 2011

Following my monthly tradition, I’ve compiled a list of the top 50 design & marketing resources that I’d like to share them with you today. There is a ton of great freebies, tutorials and other useful articles on the list this month so enjoy! I hope you enjoy this list and add your favorite recent [...]

Also posted in Design | Tagged free, graphic design, inspiration, photography, resources, typography | 7 Comments

Top 10 Local Search Ranking Factors

By Joanna Ciolek | Published: June 15, 2011

A question of how to improve your ranking in Google Places is one that every small business owner has probably pondered. Yet with the number of factors influencing your position and the sheer amount of marketing choices you have at your disposal, it can be pretty intimidating to even know where to begin. To make [...]

Posted in SEO/Marketing | Tagged Google Local, localized search, SEO, small business, strategy | 12 Comments

Outbound Marketing is Dead. Long Live Inbound Marketing.

By Joanna Ciolek | Published: June 8, 2011

While flipping through mail today I stumbled upon the usual suspects: direct mail postcards and fliers advertising amazing deals and sales that I’m completely uninterested in. I don’t know about you but I don’t even bother to read them – off to the garbage can they go. And I feel helpless to stop this unnecessary [...]