Category Archives: SEO/Marketing

5 Steps to Easy & Effective Keyword Research

By Joanna Ciolek | Published: December 22, 2010

Keyword research is the process of discovering the search terms people type into search engines and it’s an integral part of any internet marketing strategy. People browse the internet to either look for information or buy a product or service. Business owners are obviously more interested in the second group and are trying to lure [...]

Posted in SEO/Marketing | Tagged ad campaign, conversion, keywords, localized search, SEO | 15 Comments

What’s Happening on the Local SEO Scene and How to Embrace It.

By Joanna Ciolek | Published: November 11, 2010

Local SEO – What’s Happening There’s been a significant change that happened in the local SEO scene recently. Most of you have probably noticed by now the change in SERP’s visual layout. Local results used to be displayed at the top of the search result page as a map with up to 7 local results [...]

Posted in SEO/Marketing | Tagged Google Local, localized search, SEO, small business, strategy, trends | 11 Comments

Local Search Profile Optimization Tips For Small Businesses

By Joanna Ciolek | Published: October 28, 2010

Local search queries are becoming more and more important in website marketing. Every business catering to local customers should focus on localizing their online campaign in order to leverage great opportunities that are out there. 3 Most Important Steps Of Your Local Marketing Campaign: Claiming your local business listing and/or submitting your website to online [...]

Posted in SEO/Marketing | Tagged Google Local, localized search, SEO | 8 Comments

8 Most Common SEO Myths

By Joanna Ciolek | Published: September 23, 2010

The process of SEO keeps changing. The techniques that used to help you reach a top position on the search engine results pages (SERPs) no longer work: keyword-rich domain names, keyword stuffing, reciprocal links get you nowhere these days. Website owners need to be aware of the SEO myths and other misleading information out there [...]

Posted in SEO/Marketing | Tagged SEO, trends | 10 Comments

Is your Website Generating Enough Leads?

By Joanna Ciolek | Published: August 19, 2010

The ultimate goal of nearly every business website is to not make a one time sale but getting the visitors to contact you. This generates leads and allows you to nurture those prospects and convert them into new and repeat business. In order to understand whether your website is doing a good job generating leads [...]

Also posted in Design | Tagged conversion, landing page, small business, trust | 2 Comments

20 Local Marketing Tips For Small Business

By Joanna Ciolek | Published: June 17, 2010

Does your small business cater to local customers? If so, it’s important that you localize your website & your internet marketing so that customers in your area can easily find you when they’re looking for your products and services online. Topping search engine result pages in your local area is more then possible if you [...]