Category Archives: SEO/Marketing

20 Local Marketing Tips For Small Business

By Joanna Ciolek | Published: June 17, 2010

Does your small business cater to local customers? If so, it’s important that you localize your website & your internet marketing so that customers in your area can easily find you when they’re looking for your products and services online. Topping search engine result pages in your local area is more then possible if you [...]

Posted in SEO/Marketing | Tagged Google Local, localized search, SEO, small business, strategy, trust | 21 Comments

3 Reasons Why a Blog is the Best Social Media Tool for Small Businesses

By Joanna Ciolek | Published: May 20, 2010

It is no longer a question of whether or not businesses should be participating in social media – it’s just a question of how they can use the new online communities to help them get the word out. This is where the confusion comes in. Social media is where the customers are – and you [...]

Also posted in Blogging, Social Media | Tagged blog, branding, community, Facebook, relationships, ROI, SEO, small business, strategy, Twitter, WordPress | 26 Comments

7 Internet Marketing Mistakes Small Businesses Make

By Joanna Ciolek | Published: May 6, 2010

Every decision small business owner makes impacts the overall success or failure of the company, from hiring through marketing. Often small business owners are operating in the dark when it comes to building and growing an online presence for their company. A successful online presence starts with a good understanding of the internet industry, today’s [...]

Posted in SEO/Marketing | Tagged analytics, blog, Facebook, landing page, localized search, ROI, SEO, small business, strategy, success, usability | 15 Comments

Measuring the Success of Your Small Business Website

By Joanna Ciolek | Published: April 1, 2010

Your web designer has just built you a great looking website and you spend all that money to promote it but are you getting a bang for your buck? Was it money well spent? Is your website effective in converting visitors into buyers? Measuring the success of your website is not as easy as looking [...]

Posted in SEO/Marketing | Tagged analytics, conversion, inbound links, keywords, link building, Page Rank, ROI, SEO, small business, strategy, usability | 8 Comments

25 Most Important SEO Factors

By Joanna Ciolek | Published: March 24, 2010

Getting visitors to a website through the search engines such as Google, Yahoo and MSN is on the priority list of every website owner. Yet, many still do not understand how to position their website high in search engine result pages. Chances are your competition is well aware of the factors that play a crucial [...]

Posted in SEO/Marketing | Tagged inbound links, keywords, link building, nofollow, Page Rank, SEO, strategy, trust, usability | 17 Comments

Top 6 SEO Strategies for 2010

By Joanna Ciolek | Published: January 6, 2010

There is one certainty about search engine optimization (SEO) – the game is always changing. 2010 is the year of real-time, personalized results, growing importance of social, community and collaborative platforms and web mobility. We need to adapt our SEO strategies to stay ahead of the curve. If we cling to “normal” SEO, we stand [...]

Posted in SEO/Marketing | Tagged blog, branding, conversion, link building, SEO, trends | 9 Comments

Top 25 Alternative Advertising Marketplaces

By Joanna Ciolek | Published: July 15, 2009

Any internet business relies on advertising for both traffic and leads generation. Web professionals have learned that proper advertising can boost your bottom line and create a successful online presence. With internet evolving, so does advertising. Service providers in that area have become increasingly sophisticated and innovative. Advertising has become a commercial powerhouse and online [...]

Posted in SEO/Marketing | Tagged ad campaign, link building | Comments closed

Connecting Local Business with Customers: Findability Makeover

By Joanna Ciolek | Published: July 8, 2009

Consumers and prospects are looking for your products and services. They must be able to find it easily and quickly, and their expectations must be met after landing on your page. Recently, I was asked to handle a redesign / branding / marketing of a NJ roofing business, LGC Roofing. They basically needed to increase [...]