Category Archives: Social Media

Social Media is Giving Customers a New Voice

By Joanna Ciolek | Published: February 16, 2012

Every small business owner knows that in order to be successful you have to understand your customers. Getting inside the head and under the skin of your prospect customers, understanding what they feel and how they think is key to figuring out how to approach them, what to offer and ultimately sell what you’re selling. [...]

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Top 15 Free WordPress Plugins for Small Business Websites

By Joanna Ciolek | Published: September 15, 2011

WordPress is one of the easiest and user-friendly publishing platforms available on the market today. It is also loved for its openness, extendability and great open source community. One of the best things about WordPress is the number of plugins, most of them free, available to WP site owners. Those plugins can easily extend the [...]

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$50 Facebook Advertising Giveaway

By Joanna Ciolek | Published: July 14, 2011

If you would like to be one of 22% of small businesses who use Facebook Ads, this giveaway is for you. Today I’m offering a $50 Facebook Advertising coupon to one of my loyal readers. Consider these facts: 93% of adult US Internet users are on Facebook. That’s 152 million people. One out of every [...]

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Outbound Marketing is Dead. Long Live Inbound Marketing.

By Joanna Ciolek | Published: June 8, 2011

While flipping through mail today I stumbled upon the usual suspects: direct mail postcards and fliers advertising amazing deals and sales that I’m completely uninterested in. I don’t know about you but I don’t even bother to read them – off to the garbage can they go. And I feel helpless to stop this unnecessary [...]

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Die Cut Business Card Giveaway from Uprinting

By Joanna Ciolek | Published: April 14, 2011

After offering Free Google AdWords Codes last week, I’ve got a second giveaway for you! Two lucky winners will each receive 250 die cut business cards from our friends at Uprinting. Previously I had the pleasure of ordering some business card for my blog from Uprinting, and I was very pleased with how they came [...]

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45 Best Design & Marketing Resources From March 2011

By Joanna Ciolek | Published: March 31, 2011

March has been an extremely busy month, both for me personally and professionally. It’s also been a month full of great design and marketing articles that I have enjoyed and learned from. Following my monthly tradition, I’ve compiled a list of the top 40 design & marketing articles, tutorials, tips, freebies and other resources that [...]

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February 2011, 40 Best Design & Marketing Resources

By Joanna Ciolek | Published: March 3, 2011

Here’s my roundup of the best design, marketing & social media resources I found and read in February. If you’re new to this blog, this is a monthly feature that began early last year. I hope you enjoy this list and add your favorite recent bookmarks in comments as well. Design 25 Creative and Challenging [...]

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6 Steps to Successful LinkedIn Marketing

By Joanna Ciolek | Published: February 9, 2011

LinkedIn has build a reputation as one of the most effective business-oriented social networking sites. With over 90 million members in more than 200 countries, LinkedIn has something for everyone. And as LinkedIn is adding one new user per second, it’s becoming increasingly important for anyone to get on the bandwagon. Why is LinkedIn a [...]

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