Category Archives: Social Media

Outbound Marketing is Dead. Long Live Inbound Marketing.

By Joanna Ciolek | Published: June 8, 2011

While flipping through mail today I stumbled upon the usual suspects: direct mail postcards and fliers advertising amazing deals and sales that I’m completely uninterested in. I don’t know about you but I don’t even bother to read them – off to the garbage can they go. And I feel helpless to stop this unnecessary [...]

Also posted in Blogging, SEO/Marketing | Tagged blog, Facebook, Google Local, inbound links, localized search, ROI, SEO, small business, strategy, success, trends | 12 Comments

6 Steps to Successful LinkedIn Marketing

By Joanna Ciolek | Published: February 9, 2011

LinkedIn has build a reputation as one of the most effective business-oriented social networking sites. With over 90 million members in more than 200 countries, LinkedIn has something for everyone. And as LinkedIn is adding one new user per second, it’s becoming increasingly important for anyone to get on the bandwagon. Why is LinkedIn a [...]

Also posted in SEO/Marketing | Tagged keywords, LinkedIn, relationships, SEO, strategy, success, trends | 25 Comments

Refocus Your Social Media Marketing Game Plan

By Joanna Ciolek | Published: January 19, 2011

During 2010, many small businesses have adopted social media marketing into their businesses. We’ve seen many start to jump in and experiment with various campaigns on Twitter, Facebook and geolocation networks, such as Foursquare. It’s been fun playing but businesses need to get serious because social media of 2011 is all about results. And if [...]