Category Archives: Social Media

4 Golden Rules for Social Media Marketing Success

By Joanna Ciolek | Published: July 22, 2010

Social media marketing is exploding as brands are now realizing the potential behind getting involved in building online communities through blogging & social networks participation. By now, many small and large businesses have already tapped into and profited from social media. So what the best social media marketing strategy for a small business? How do [...]

Posted in Social Media | Tagged blog, branding, community, Facebook, LinkedIn, relationships, strategy, success, trust, Twitter, WordPress | 14 Comments

3 Reasons Why a Blog is the Best Social Media Tool for Small Businesses

By Joanna Ciolek | Published: May 20, 2010

It is no longer a question of whether or not businesses should be participating in social media – it’s just a question of how they can use the new online communities to help them get the word out. This is where the confusion comes in. Social media is where the customers are – and you [...]

Also posted in Blogging, SEO/Marketing | Tagged blog, branding, community, Facebook, relationships, ROI, SEO, small business, strategy, Twitter, WordPress | 26 Comments

Before Starting Your Social Media Marketing Campaign

By Joanna Ciolek | Published: April 29, 2010

Social media can be an extremely effective marketing channel for your business. Today, a lot of smaller businesses are feeling more encouraged to enter the social media world to market themselves but many are ill prepared and fail. Many join social networks not because they realize the value behind it or understand how to use [...]

Posted in Social Media | Tagged branding, Facebook, relationships, ROI, small business, strategy, time management, trends, Twitter | 1 Comment

6 Steps to Building a Successful Facebook Fan Page

By Joanna Ciolek | Published: April 8, 2010

There is no doubt that Facebook is becoming one of the most fastest growing online marketing platforms and a great branding tool. Small businesses are slowly beginning to warm up to the idea of utilizing social media in their effort to build a successful online presence for their brand and maybe even bring in some [...]

Posted in Social Media | Tagged ad campaign, branding, conversion, Facebook, relationships, ROI, SEO, small business, strategy, success | 5 Comments

5 Small Business Social Media Marketing Tips

By Joanna Ciolek | Published: March 17, 2010

I’ve long proclaimed that every small business should utilize the power of social media in their overall marketing portfolio as a low cost, reputation building & marketing tool. In order to reach out to your potential customers you have to be where they are, and these days they are on Twitter, Facebook, and LinkedIn, aside [...]