Tag Archives: analytics

7 Deadly Sins of Website Design

By Joanna Ciolek | Published: May 12, 2011

Deciding your small business would benefit by having its own website is the easy part. The tough part is avoiding the nasty pitfalls that make many websites money losers, instead of money makers. Is your website driving away customers? What factors would drive away site visitors fast? How do you make it more successful? Those [...]

Posted in Design | Also tagged , , , , , | 22 Comments

30 Tips for Building a Successful Landing Page

By Joanna Ciolek | Published: January 26, 2011

What is a landing page? A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Whether the goal is to have visitors make a purchase, sign up for subscription product or service or enter their email address, your landing page is there to make [...]

Posted in SEO/Marketing | Also tagged , , , , , | 58 Comments

7 Internet Marketing Mistakes Small Businesses Make

By Joanna Ciolek | Published: May 6, 2010

Every decision small business owner makes impacts the overall success or failure of the company, from hiring through marketing. Often small business owners are operating in the dark when it comes to building and growing an online presence for their company. A successful online presence starts with a good understanding of the internet industry, today’s [...]

Posted in SEO/Marketing | Also tagged , , , , , , , , , | 15 Comments

Measuring the Success of Your Small Business Website

By Joanna Ciolek | Published: April 1, 2010

Your web designer has just built you a great looking website and you spend all that money to promote it but are you getting a bang for your buck? Was it money well spent? Is your website effective in converting visitors into buyers? Measuring the success of your website is not as easy as looking [...]

Posted in SEO/Marketing | Also tagged , , , , , , , , , | 8 Comments

How to Turn Website Visitors Into Buyers

By Joanna Ciolek | Published: June 9, 2009

Some companies tend to concentrate on getting traffic / visitors to their websites. Then they wait for the magical thing to happen – they’re waiting for the visitors to simply buy, for the money to start rolling in. But getting your visitors to turn into paying customers involves a little bit of work. First, you [...]

Posted in Design, SEO/Marketing | Also tagged , , , , , , | 13 Comments

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