Tag Archives: conversion

New Website Redesign & Realignment Completed

By Joanna Ciolek | Published: March 15, 2012

Through the last couple of months I’ve been working on various projects in both design & marketing areas. I’ve been involved in website redesign for FSR, website maintenance and business cards design for Hip to Hip and revamping local marketing efforts for Armor ProSeal, amongst other projects. Website Redesign & Realignment for FSR FSR, an [...]

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New Custom WordPress Website Design & Implementation Completed

By Joanna Ciolek | Published: November 17, 2011

For the past couple of months I’ve been juggling multiple design projects one of which was the design and development of a custom WordPress website for a new business, All Roofing Solutions. They were referred to me by another roofing company I’ve been in business with for the last 3 years, LGC Roofing. Here is [...]

Posted in Design, Freelancing | Also tagged , , , , , , , | 4 Comments

7 Deadly Sins of Website Design

By Joanna Ciolek | Published: May 12, 2011

Deciding your small business would benefit by having its own website is the easy part. The tough part is avoiding the nasty pitfalls that make many websites money losers, instead of money makers. Is your website driving away customers? What factors would drive away site visitors fast? How do you make it more successful? Those [...]

Posted in Design | Also tagged , , , , , | 25 Comments

30 Tips for Building a Successful Landing Page

By Joanna Ciolek | Published: January 26, 2011

What is a landing page? A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Whether the goal is to have visitors make a purchase, sign up for subscription product or service or enter their email address, your landing page is there to make [...]

Posted in SEO/Marketing | Also tagged , , , , , | 61 Comments

Refocus Your Social Media Marketing Game Plan

By Joanna Ciolek | Published: January 19, 2011

During 2010, many small businesses have adopted social media marketing into their businesses. We’ve seen many start to jump in and experiment with various campaigns on Twitter, Facebook and geolocation networks, such as Foursquare. It’s been fun playing but businesses need to get serious because social media of 2011 is all about results. And if [...]

Posted in Social Media | Also tagged , , , , , , | 7 Comments

5 Steps to Easy & Effective Keyword Research

By Joanna Ciolek | Published: December 22, 2010

Keyword research is the process of discovering the search terms people type into search engines and it’s an integral part of any internet marketing strategy. People browse the internet to either look for information or buy a product or service. Business owners are obviously more interested in the second group and are trying to lure [...]

Posted in SEO/Marketing | Also tagged , , , | 15 Comments

Is your Website Generating Enough Leads?

By Joanna Ciolek | Published: August 19, 2010

The ultimate goal of nearly every business website is to not make a one time sale but getting the visitors to contact you. This generates leads and allows you to nurture those prospects and convert them into new and repeat business. In order to understand whether your website is doing a good job generating leads [...]

Posted in Design, SEO/Marketing | Also tagged , , | 2 Comments

3 Crucial Steps to Engaging Website Design

By Joanna Ciolek | Published: July 15, 2010

Over the last 20 years the Web has grown tremendously and today’s websites are the best digital marketing tools ever. Therefore, it’s no surprise that website owners and marketers alike are constantly searching for the ultimate design that will attract the increasingly multi-tasked web cruiser and bring in the most sales. 3 Steps to Engaging [...]

Posted in Design | Also tagged , , , | 5 Comments

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