Tag Archives: conversion

Measuring the Success of Your Small Business Website

By Joanna Ciolek | Published: April 1, 2010

Your web designer has just built you a great looking website and you spend all that money to promote it but are you getting a bang for your buck? Was it money well spent? Is your website effective in converting visitors into buyers? Measuring the success of your website is not as easy as looking [...]

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Top 6 SEO Strategies for 2010

By Joanna Ciolek | Published: January 6, 2010

There is one certainty about search engine optimization (SEO) – the game is always changing. 2010 is the year of real-time, personalized results, growing importance of social, community and collaborative platforms and web mobility. We need to adapt our SEO strategies to stay ahead of the curve. If we cling to “normal” SEO, we stand [...]

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Simple, Clean, Effective – Web Designs That Work!

By Joanna Ciolek | Published: September 24, 2009

Simple doesn’t mean simplistic when it comes to website design. Simple means that all the unnecessary elements are absent. The focus is on what’s important. The message is clear. That’s why simple, clean websites are effective in talking to their audience and getting the message through. Simple doesn’t equate to boring either. In fact, simple [...]

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Design Project: Green Energy Website Redesign

By Joanna Ciolek | Published: September 18, 2009

I was recently approached by a company specializing in residential geothermal drilling. They’ve been in business for a few years and managed to get by with a very basic retail web builder software site. As their business was growing, and they realized that the time has come for a more professional looking, customer oriented website. [...]

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Want A Successful Website? Let The Designer Be Your Guide!

By Joanna Ciolek | Published: August 19, 2009

We all want to succeed. It’s important to our self-esteem but even more so to our financial security. After all, most of us start a business to become financially independent. But the road to success can be tricky. This is especially prominent in the area of creating local business websites. Many small business owners are [...]

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Connecting Local Business with Customers: Findability Makeover

By Joanna Ciolek | Published: July 8, 2009

Consumers and prospects are looking for your products and services. They must be able to find it easily and quickly, and their expectations must be met after landing on your page. Recently, I was asked to handle a redesign / branding / marketing of a NJ roofing business, LGC Roofing. They basically needed to increase [...]

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10 Tips For Creating a Brilliant Landing Page

By Joanna Ciolek | Published: June 16, 2009

Building a great landing page should be on top of your priority list if you want your website visitors transformed into customers. While a great looking website can grab the attention of your visitors, a strong landing page will keep them involved and get them to buy your products/services. Wikipedia defines a landing page as: [...]

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Boost Your Traffic & Success Online With Social Media Optimization (SMO)

By Joanna Ciolek | Published: June 15, 2009

Search Engine Optimization and keyword bidding used to be very powerful in driving traffic to any website. After all, traffic and popularity is what you need to make money online. Ever since web 2.0 has come into existence things have change a lot in online marketing. Social media and other “dynamic” community sites are now [...]

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