Tag Archives: ROI

Small Business Blogging on a Budget

By Joanna Ciolek | Published: January 26, 2012

Whether you own a brick-and-mortar store or a web-based business, blogging is a great way for small businesses to reach out to customers, engage target audience and market products or services. While many small businesses understand the concept of blogging and are aware of the benefits, blogging is often viewed as requiring lots of effort [...]

Posted in Blogging, SEO/Marketing | Also tagged , , , , , , | 6 Comments

New Custom WordPress Website Design & Implementation Completed

By Joanna Ciolek | Published: November 17, 2011

For the past couple of months I’ve been juggling multiple design projects one of which was the design and development of a custom WordPress website for a new business, All Roofing Solutions. They were referred to me by another roofing company I’ve been in business with for the last 3 years, LGC Roofing. Here is [...]

Posted in Design, Freelancing | Also tagged , , , , , , , | 4 Comments

Outbound Marketing is Dead. Long Live Inbound Marketing.

By Joanna Ciolek | Published: June 8, 2011

While flipping through mail today I stumbled upon the usual suspects: direct mail postcards and fliers advertising amazing deals and sales that I’m completely uninterested in. I don’t know about you but I don’t even bother to read them – off to the garbage can they go. And I feel helpless to stop this unnecessary [...]

Posted in Blogging, SEO/Marketing, Social Media | Also tagged , , , , , , , , , | 12 Comments

7 Deadly Sins of Website Design

By Joanna Ciolek | Published: May 12, 2011

Deciding your small business would benefit by having its own website is the easy part. The tough part is avoiding the nasty pitfalls that make many websites money losers, instead of money makers. Is your website driving away customers? What factors would drive away site visitors fast? How do you make it more successful? Those [...]

Posted in Design | Also tagged , , , , , | 25 Comments

Refocus Your Social Media Marketing Game Plan

By Joanna Ciolek | Published: January 19, 2011

During 2010, many small businesses have adopted social media marketing into their businesses. We’ve seen many start to jump in and experiment with various campaigns on Twitter, Facebook and geolocation networks, such as Foursquare. It’s been fun playing but businesses need to get serious because social media of 2011 is all about results. And if [...]

Posted in Social Media | Also tagged , , , , , , | 7 Comments

3 Crucial Steps to Engaging Website Design

By Joanna Ciolek | Published: July 15, 2010

Over the last 20 years the Web has grown tremendously and today’s websites are the best digital marketing tools ever. Therefore, it’s no surprise that website owners and marketers alike are constantly searching for the ultimate design that will attract the increasingly multi-tasked web cruiser and bring in the most sales. 3 Steps to Engaging [...]

Posted in Design | Also tagged , , , | 5 Comments

3 Reasons Why a Blog is the Best Social Media Tool for Small Businesses

By Joanna Ciolek | Published: May 20, 2010

It is no longer a question of whether or not businesses should be participating in social media – it’s just a question of how they can use the new online communities to help them get the word out. This is where the confusion comes in. Social media is where the customers are – and you [...]

Posted in Blogging, SEO/Marketing, Social Media | Also tagged , , , , , , , , , | 26 Comments

7 Internet Marketing Mistakes Small Businesses Make

By Joanna Ciolek | Published: May 6, 2010

Every decision small business owner makes impacts the overall success or failure of the company, from hiring through marketing. Often small business owners are operating in the dark when it comes to building and growing an online presence for their company. A successful online presence starts with a good understanding of the internet industry, today’s [...]

Posted in SEO/Marketing | Also tagged , , , , , , , , , | 15 Comments

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