Tag Archives: ROI

Before Starting Your Social Media Marketing Campaign

By Joanna Ciolek | Published: April 29, 2010

Social media can be an extremely effective marketing channel for your business. Today, a lot of smaller businesses are feeling more encouraged to enter the social media world to market themselves but many are ill prepared and fail. Many join social networks not because they realize the value behind it or understand how to use [...]

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6 Steps to Building a Successful Facebook Fan Page

By Joanna Ciolek | Published: April 8, 2010

There is no doubt that Facebook is becoming one of the most fastest growing online marketing platforms and a great branding tool. Small businesses are slowly beginning to warm up to the idea of utilizing social media in their effort to build a successful online presence for their brand and maybe even bring in some [...]

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Measuring the Success of Your Small Business Website

By Joanna Ciolek | Published: April 1, 2010

Your web designer has just built you a great looking website and you spend all that money to promote it but are you getting a bang for your buck? Was it money well spent? Is your website effective in converting visitors into buyers? Measuring the success of your website is not as easy as looking [...]

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New Site Launch: BOCO Creative

By Joanna Ciolek | Published: November 20, 2009

BOCO Creative is a web design & strategy studio where we not only build effective websites but we concentrate on building successful online strategies for you to help you grow your online presence. I’ve been preoccupied with creating BOCO for the past month but I’ve finally been able to put it all together, the idea, [...]

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Is Your Social Media Strategy Failing?

By Joanna Ciolek | Published: October 29, 2009

It seems as if everyone is jumping on the social media wagon these days trying to become an overnight success story. The are many successful businesses and individuals alike building a reputation and improving their profits, utilizing the social media frenzy. For most, however, their social media strategy might be failing simply because they don’t [...]

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Design Project: Green Energy Website Redesign

By Joanna Ciolek | Published: September 18, 2009

I was recently approached by a company specializing in residential geothermal drilling. They’ve been in business for a few years and managed to get by with a very basic retail web builder software site. As their business was growing, and they realized that the time has come for a more professional looking, customer oriented website. [...]

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Connecting Local Business with Customers: Findability Makeover

By Joanna Ciolek | Published: July 8, 2009

Consumers and prospects are looking for your products and services. They must be able to find it easily and quickly, and their expectations must be met after landing on your page. Recently, I was asked to handle a redesign / branding / marketing of a NJ roofing business, LGC Roofing. They basically needed to increase [...]

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10 Tips For Creating a Brilliant Landing Page

By Joanna Ciolek | Published: June 16, 2009

Building a great landing page should be on top of your priority list if you want your website visitors transformed into customers. While a great looking website can grab the attention of your visitors, a strong landing page will keep them involved and get them to buy your products/services. Wikipedia defines a landing page as: [...]

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