Tag Archives: small business

Small Business Blogging on a Budget

By Joanna Ciolek | Published: January 26, 2012

Whether you own a brick-and-mortar store or a web-based business, blogging is a great way for small businesses to reach out to customers, engage target audience and market products or services. While many small businesses understand the concept of blogging and are aware of the benefits, blogging is often viewed as requiring lots of effort [...]

Posted in Blogging, SEO/Marketing | Also tagged , , , , , , | 4 Comments

New Custom WordPress Website Design & Implementation Completed

By Joanna Ciolek | Published: November 17, 2011

For the past couple of months I’ve been juggling multiple design projects one of which was the design and development of a custom WordPress website for a new business, All Roofing Solutions. They were referred to me by another roofing company I’ve been in business with for the last 3 years, LGC Roofing. Here is [...]

Posted in Design, Freelancing | Also tagged , , , , , , , | 4 Comments

5 Steps to Title Tag Optimization

By Joanna Ciolek | Published: October 13, 2011

When it comes to search engine optimization, title tag is one of the most important SEO factors to consider. Importance of Title Tag Title tag is basically the text that appears in the top line of a user’s web browser. It is also the text used when bookmarking a given page and one that appears [...]

Posted in SEO/Marketing | Also tagged , , | 11 Comments

Top 15 Free WordPress Plugins for Small Business Websites

By Joanna Ciolek | Published: September 15, 2011

WordPress is one of the easiest and user-friendly publishing platforms available on the market today. It is also loved for its openness, extendability and great open source community. One of the best things about WordPress is the number of plugins, most of them free, available to WP site owners. Those plugins can easily extend the [...]

Posted in Design, SEO/Marketing, Social Media | Also tagged , , , | 10 Comments

Top 10 Local Search Ranking Factors

By Joanna Ciolek | Published: June 15, 2011

A question of how to improve your ranking in Google Places is one that every small business owner has probably pondered. Yet with the number of factors influencing your position and the sheer amount of marketing choices you have at your disposal, it can be pretty intimidating to even know where to begin. To make [...]

Posted in SEO/Marketing | Also tagged , , , | 12 Comments

Outbound Marketing is Dead. Long Live Inbound Marketing.

By Joanna Ciolek | Published: June 8, 2011

While flipping through mail today I stumbled upon the usual suspects: direct mail postcards and fliers advertising amazing deals and sales that I’m completely uninterested in. I don’t know about you but I don’t even bother to read them – off to the garbage can they go. And I feel helpless to stop this unnecessary [...]

Posted in Blogging, SEO/Marketing, Social Media | Also tagged , , , , , , , , , | 12 Comments

7 Deadly Sins of Website Design

By Joanna Ciolek | Published: May 12, 2011

Deciding your small business would benefit by having its own website is the easy part. The tough part is avoiding the nasty pitfalls that make many websites money losers, instead of money makers. Is your website driving away customers? What factors would drive away site visitors fast? How do you make it more successful? Those [...]

Posted in Design | Also tagged , , , , , | 22 Comments

30 Tips for Building a Successful Landing Page

By Joanna Ciolek | Published: January 26, 2011

What is a landing page? A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Whether the goal is to have visitors make a purchase, sign up for subscription product or service or enter their email address, your landing page is there to make [...]

Posted in SEO/Marketing | Also tagged , , , , , | 58 Comments

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