Tag Archives: small business

7 Deadly Sins of Website Design

By Joanna Ciolek | Published: May 12, 2011

Deciding your small business would benefit by having its own website is the easy part. The tough part is avoiding the nasty pitfalls that make many websites money losers, instead of money makers. Is your website driving away customers? What factors would drive away site visitors fast? How do you make it more successful? Those [...]

Posted in Design | Also tagged , , , , , | 25 Comments

30 Tips for Building a Successful Landing Page

By Joanna Ciolek | Published: January 26, 2011

What is a landing page? A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Whether the goal is to have visitors make a purchase, sign up for subscription product or service or enter their email address, your landing page is there to make [...]

Posted in SEO/Marketing | Also tagged , , , , , | 61 Comments

Blogging, Excuse Me, Content Marketing Will Rule 2011

By Joanna Ciolek | Published: January 5, 2011

With microblogging services such as Twitter and social networks like Facebook demanding so much attention from today’s internet users, many Web professionals have adopted the mistaken belief that the day of the Weblog are numbered. I don’t think so, nor do over 120 millions on US online users who read at least one blog on [...]

Posted in Blogging, SEO/Marketing | Also tagged , , , , , | 9 Comments

Small Business Guide to a Winning LinkedIn Strategy

By Joanna Ciolek | Published: November 18, 2010

LinkedIn has evolved from a little known website used as a place for job seekers to a more and more popular networking hub which has gained a positive reputation for helping businesses gain clients. LinkedIn can be used for some many reasons such as business development, sales, marketing, hiring, recruiting, advice, job hunting and much [...]

Posted in Social Media | Also tagged , , | 7 Comments

What’s Happening on the Local SEO Scene and How to Embrace It.

By Joanna Ciolek | Published: November 11, 2010

Local SEO – What’s Happening There’s been a significant change that happened in the local SEO scene recently. Most of you have probably noticed by now the change in SERP’s visual layout. Local results used to be displayed at the top of the search result page as a map with up to 7 local results [...]

Posted in SEO/Marketing | Also tagged , , , , | 11 Comments

Is your Website Generating Enough Leads?

By Joanna Ciolek | Published: August 19, 2010

The ultimate goal of nearly every business website is to not make a one time sale but getting the visitors to contact you. This generates leads and allows you to nurture those prospects and convert them into new and repeat business. In order to understand whether your website is doing a good job generating leads [...]

Posted in Design, SEO/Marketing | Also tagged , , | 2 Comments

3 Crucial Steps to Engaging Website Design

By Joanna Ciolek | Published: July 15, 2010

Over the last 20 years the Web has grown tremendously and today’s websites are the best digital marketing tools ever. Therefore, it’s no surprise that website owners and marketers alike are constantly searching for the ultimate design that will attract the increasingly multi-tasked web cruiser and bring in the most sales. 3 Steps to Engaging [...]

Posted in Design | Also tagged , , , | 5 Comments

Core Surfaces Website Design & Implementation Completed

By Joanna Ciolek | Published: July 8, 2010

I’m happy to announce that I’ve completed the design and implementation of Core Surfaces website. This has been a great project for a couple of reasons. Branding & Web Design Initially, Brian Putnam has asked me to handle branding design for his newly started company. I really enjoyed that project and managed to develop a [...]

Posted in Design | Also tagged , , , | 5 Comments

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