Tag Archives: strategy

Design & Marketing Projects I’ve Been Working On Lately

By Joanna Ciolek | Published: April 12, 2012

It’s been busy around here lately. Between parenting, puppies, sick kids, running the house, holidays, birthdays and everything else in between, I’ve not been able to concentrate on my work as much as I’d like to lately. At the same time, I’ve taken on yet another long-term SEO/marketing client which seems to shift my responsibilities [...]

Posted in Freelancing | Also tagged , , , , | 3 Comments

Social Media is Giving Customers a New Voice

By Joanna Ciolek | Published: February 16, 2012

Every small business owner knows that in order to be successful you have to understand your customers. Getting inside the head and under the skin of your prospect customers, understanding what they feel and how they think is key to figuring out how to approach them, what to offer and ultimately sell what you’re selling. [...]

Posted in SEO/Marketing, Social Media | Also tagged , , , , | 7 Comments

Small Business Blogging on a Budget

By Joanna Ciolek | Published: January 26, 2012

Whether you own a brick-and-mortar store or a web-based business, blogging is a great way for small businesses to reach out to customers, engage target audience and market products or services. While many small businesses understand the concept of blogging and are aware of the benefits, blogging is often viewed as requiring lots of effort [...]

Posted in Blogging, SEO/Marketing | Also tagged , , , , , , | 6 Comments

New Custom WordPress Website Design & Implementation Completed

By Joanna Ciolek | Published: November 17, 2011

For the past couple of months I’ve been juggling multiple design projects one of which was the design and development of a custom WordPress website for a new business, All Roofing Solutions. They were referred to me by another roofing company I’ve been in business with for the last 3 years, LGC Roofing. Here is [...]

Posted in Design, Freelancing | Also tagged , , , , , , , | 4 Comments

Top 10 Local Search Ranking Factors

By Joanna Ciolek | Published: June 15, 2011

A question of how to improve your ranking in Google Places is one that every small business owner has probably pondered. Yet with the number of factors influencing your position and the sheer amount of marketing choices you have at your disposal, it can be pretty intimidating to even know where to begin. To make [...]

Posted in SEO/Marketing | Also tagged , , , | 12 Comments

Outbound Marketing is Dead. Long Live Inbound Marketing.

By Joanna Ciolek | Published: June 8, 2011

While flipping through mail today I stumbled upon the usual suspects: direct mail postcards and fliers advertising amazing deals and sales that I’m completely uninterested in. I don’t know about you but I don’t even bother to read them – off to the garbage can they go. And I feel helpless to stop this unnecessary [...]

Posted in Blogging, SEO/Marketing, Social Media | Also tagged , , , , , , , , , | 12 Comments

Beat Your Competition with Google Local

By Joanna Ciolek | Published: March 16, 2011

Up until now, well established companies with big marketing budgets and unlimited man power were the only businesses that had a chance competing for the top positions in search engine result pages (SERP). Today things are a bit different in the SEO world – a window of opportunity has opened up for small business owners [...]

Posted in SEO/Marketing | Also tagged , , , | 10 Comments

Smarter Linking Strategy For Stronger SEO

By Joanna Ciolek | Published: March 9, 2011

Any SEO professional out there will tell you that a strong linking strategy is crucial to your website’s SEO/marketing success. Yet the full potential of linking is often overlooked by website owners. In fact, majority of them fail to realize the powerful impact that links have on the strength of their pages/articles in the search [...]

Posted in Blogging, SEO/Marketing | Also tagged , , , , , | 12 Comments

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