Tag Archives: success

Social Media is Giving Customers a New Voice

By Joanna Ciolek | Published: February 16, 2012

Every small business owner knows that in order to be successful you have to understand your customers. Getting inside the head and under the skin of your prospect customers, understanding what they feel and how they think is key to figuring out how to approach them, what to offer and ultimately sell what you’re selling. [...]

Posted in SEO/Marketing, Social Media | Also tagged , , , , | 7 Comments

Outbound Marketing is Dead. Long Live Inbound Marketing.

By Joanna Ciolek | Published: June 8, 2011

While flipping through mail today I stumbled upon the usual suspects: direct mail postcards and fliers advertising amazing deals and sales that I’m completely uninterested in. I don’t know about you but I don’t even bother to read them – off to the garbage can they go. And I feel helpless to stop this unnecessary [...]

Posted in Blogging, SEO/Marketing, Social Media | Also tagged , , , , , , , , , | 12 Comments

7 Deadly Sins of Website Design

By Joanna Ciolek | Published: May 12, 2011

Deciding your small business would benefit by having its own website is the easy part. The tough part is avoiding the nasty pitfalls that make many websites money losers, instead of money makers. Is your website driving away customers? What factors would drive away site visitors fast? How do you make it more successful? Those [...]

Posted in Design | Also tagged , , , , , | 25 Comments

6 Steps to Successful LinkedIn Marketing

By Joanna Ciolek | Published: February 9, 2011

LinkedIn has build a reputation as one of the most effective business-oriented social networking sites. With over 90 million members in more than 200 countries, LinkedIn has something for everyone. And as LinkedIn is adding one new user per second, it’s becoming increasingly important for anyone to get on the bandwagon. Why is LinkedIn a [...]

Posted in SEO/Marketing, Social Media | Also tagged , , , , , | 25 Comments

Refocus Your Social Media Marketing Game Plan

By Joanna Ciolek | Published: January 19, 2011

During 2010, many small businesses have adopted social media marketing into their businesses. We’ve seen many start to jump in and experiment with various campaigns on Twitter, Facebook and geolocation networks, such as Foursquare. It’s been fun playing but businesses need to get serious because social media of 2011 is all about results. And if [...]

Posted in Social Media | Also tagged , , , , , , | 7 Comments

4 Golden Rules for Social Media Marketing Success

By Joanna Ciolek | Published: July 22, 2010

Social media marketing is exploding as brands are now realizing the potential behind getting involved in building online communities through blogging & social networks participation. By now, many small and large businesses have already tapped into and profited from social media. So what the best social media marketing strategy for a small business? How do [...]

Posted in Social Media | Also tagged , , , , , , , , , | 14 Comments

7 Internet Marketing Mistakes Small Businesses Make

By Joanna Ciolek | Published: May 6, 2010

Every decision small business owner makes impacts the overall success or failure of the company, from hiring through marketing. Often small business owners are operating in the dark when it comes to building and growing an online presence for their company. A successful online presence starts with a good understanding of the internet industry, today’s [...]

Posted in SEO/Marketing | Also tagged , , , , , , , , , | 15 Comments

6 Steps to Building a Successful Facebook Fan Page

By Joanna Ciolek | Published: April 8, 2010

There is no doubt that Facebook is becoming one of the most fastest growing online marketing platforms and a great branding tool. Small businesses are slowly beginning to warm up to the idea of utilizing social media in their effort to build a successful online presence for their brand and maybe even bring in some [...]

Posted in Social Media | Also tagged , , , , , , , , | 5 Comments

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