Tag Archives: trends

Outbound Marketing is Dead. Long Live Inbound Marketing.

By Joanna Ciolek | Published: June 8, 2011

While flipping through mail today I stumbled upon the usual suspects: direct mail postcards and fliers advertising amazing deals and sales that I’m completely uninterested in. I don’t know about you but I don’t even bother to read them – off to the garbage can they go. And I feel helpless to stop this unnecessary [...]

Posted in Blogging, SEO/Marketing, Social Media | Also tagged , , , , , , , , , | 12 Comments

6 Steps to Successful LinkedIn Marketing

By Joanna Ciolek | Published: February 9, 2011

LinkedIn has build a reputation as one of the most effective business-oriented social networking sites. With over 90 million members in more than 200 countries, LinkedIn has something for everyone. And as LinkedIn is adding one new user per second, it’s becoming increasingly important for anyone to get on the bandwagon. Why is LinkedIn a [...]

Posted in SEO/Marketing, Social Media | Also tagged , , , , , | 25 Comments

What’s Happening on the Local SEO Scene and How to Embrace It.

By Joanna Ciolek | Published: November 11, 2010

Local SEO – What’s Happening There’s been a significant change that happened in the local SEO scene recently. Most of you have probably noticed by now the change in SERP’s visual layout. Local results used to be displayed at the top of the search result page as a map with up to 7 local results [...]

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8 Most Common SEO Myths

By Joanna Ciolek | Published: September 23, 2010

The process of SEO keeps changing. The techniques that used to help you reach a top position on the search engine results pages (SERPs) no longer work: keyword-rich domain names, keyword stuffing, reciprocal links get you nowhere these days. Website owners need to be aware of the SEO myths and other misleading information out there [...]

Posted in SEO/Marketing | Also tagged | 10 Comments

Before Starting Your Social Media Marketing Campaign

By Joanna Ciolek | Published: April 29, 2010

Social media can be an extremely effective marketing channel for your business. Today, a lot of smaller businesses are feeling more encouraged to enter the social media world to market themselves but many are ill prepared and fail. Many join social networks not because they realize the value behind it or understand how to use [...]

Posted in Social Media | Also tagged , , , , , , , | 1 Comment

Top 6 SEO Strategies for 2010

By Joanna Ciolek | Published: January 6, 2010

There is one certainty about search engine optimization (SEO) – the game is always changing. 2010 is the year of real-time, personalized results, growing importance of social, community and collaborative platforms and web mobility. We need to adapt our SEO strategies to stay ahead of the curve. If we cling to “normal” SEO, we stand [...]

Posted in SEO/Marketing | Also tagged , , , , | 9 Comments

Twitter – What Have You Done For Me Lately?

By Joanna Ciolek | Published: December 15, 2009

Twitter has been a great tool for me personally and a great resource for my freelancing career. I’ve only joined Twitter recently, in the Spring of 2009, but knew instantly that it is the place to be and I embraced this powerful platform. Twitter is a melting pot of great people from all over the [...]

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Link Building? Start With Great Content Then Work It!

By Joanna Ciolek | Published: June 22, 2009

Search engine optimization (SEO) techniques and trends come and go but one thing never changes and that is our desire to outrank others. After all, we all want to make money and we all know that those ranking high in SERP will make a lot of money. For years now, link building has been #1 [...]

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