People often ask me to look at their site and give them a quick “what do you think?”. Aside from the visual and the functional, there is often one aspect of a site that people tend to forget about: search engine optimization (SEO).
If you don’t know much about SEO, here is a simple list of reminders that will set you off on the right foot:
- unique title tags and meta data – go to Google and run a “site:” command to see all the pages Google has indexed for the site; see if there is any duplicate title or meta content and if so, correct it.
- search engine friendly – no flash (at least minimal use), no frames, appropriate / keyword rich URL naming, keyword rich content with appropriate headings, anchor text, alt tags for images,
- has the site been submitted to Google Webmaster Central? -get your whole site indexed properly on Google, and they are able to show you any errors your site may have.
- no broken links, clean and valid code
This is a very basic list but if you start there you will be on the right track.