Inbound links have a huge impact on website rankings. They remain the single most important tool in your website marketing toolbox. Inbound links are like votes. The more, the better. And more importantly, the higher quality the link, the more authority that link passes on.
That’s one of the reasons why older websites will typically rank better then newly created ones. They’ve been around for a while and have attract a substantial number of links when well promoted. So what can you do to improve your chances of topping the search result pages?
Here’s a list of 7 tactics that can help you improve your rankings:
- Links From Local Organizations
Links from the Better Business Bureau or the Chamber of Commerce can be very effective in boosting your rankings, especially in local searches. If you’re not a member, try other local organizations that publish lists of local businesses and ask for a spot on their website.
- Optimized Press Releases
Press Releases are a great way of letting the world know about your grand opening or other announcements. They can not only increase your brand visibility, but also earn you inbound links. Incorporate keyword rich links into your press release. This will come in handy if your release is picked up and redistributed on the net.
- Reputable Directory Submissions
While directory submissions have become less and less effective, there are certain websites that you should definitely consider. DMOZ and Best of The Web are certainly worth your effort. Also, if your business services a specific geographic area, find some good local directories to submit to, such as Google Local.
- Charity and Non-Profit Links
When you make charitable contributions to organizations and non-profits, find out if it has a “Donors” list on its website and suggest a link.
- Links via Creating Buzz
Whether you’re offering a freebie, holding a contest or create a useful tool, the potential for some quality inbound links is huge. Make sure you have a support page on your site which people can link to. Promote it on social media sites such as Twitter, Facebook, Digg but don’t dismiss the power of craigslist or offline marketing. Create buzz. The more engaged people are going to be, the more they’re going to spread the word for you. And the more people know about it, the more links you will get.
- Article Submissions
Creating short articles on your niche topic and submitting them to article directories is a sure way to get links and maybe even some traffic along the way. The real benefit is where others use your article on their site (they have to include author information so be sure to have anchor links there).
- Blog Based Link Building
Blogs can be very powerful at attracting traffic and links, often without asking. If you become an authority in your niche offering valuable information, tips and resources, others will naturally link to you. Also, dont’ forget to link to other blogs in your industry, and reference fellow industry bloggers. They will notice and might link back to you – an easy form of marketing.
When starting a link building campaign for new website, keep in mind relevancy and authority. For long lasting results, concentrate on quality and not quantity. Focus on attracting links that add value to web site visitors and best represent your most important keywords at the same time.