Custom WordPress Website Design
A Modern Website That Builds Trust And Converts.
The goal of the redesign was for the website to do more than just look good—it needed to convert visitors into leads while showcasing the company’s decades of experience.
I designed a modern, responsive site that emphasizes trust, professionalism, and clarity, with a heavy focus on the breadth of experience and work portfolio. With clear calls-to-action, intuitive navigation, and persuasive copywriting, the website positions Mid-Atlantic Home Improvement as the go-to contractor for homeowners in their service area.
The result: a fast, mobile-friendly website built to turn local searchers into real leads.
Modern. Fast. Built to convert.
Search Engine Optimization
Stronger Visibility. Better Rankings. More Qualified Leads.
Mid-Atlantic Home Improvement wanted to make sure homeowners in central Virginia could easily find their services online. I created a comprehensive local SEO strategy, optimizing their website, Google Business Profile, and local directory listings to attract high-value leads. This included keyword research targeted to their service areas, content optimization, and consistent business information across platforms to boost visibility in local search results and Google’s Local Pack.
Beyond content and keywords, I also focused on technical on-page SEO: improving site speed, implementing security measures, and ensuring a clear site structure that both search engines and users can navigate easily. These improvements help the site rank higher, provide a better user experience, and convert more visitors into leads—turning online searches into booked jobs.
Compete smarter. Rank higher.
Social Media Marketing
Engaging Your Local Audience, One Post At a Time.
Mid-Atlantic Home Improvement didn’t have an established social media presence when we started. I built their Facebook-focused strategy from the ground up, creating content that highlighted their craftsmanship, shared helpful tips for homeowners, and showcased completed projects. Branded graphics, clear messaging, and consistent posting turned a blank page into an active, engaging community.
Over time, this steady approach grew their following, strengthened connections with local homeowners, and became a reliable source of leads for the business.
Visibility that turns clicks into customers.
Marketing Strategy
Content Marketing. Social Media Management. Strategy.
Effective marketing doesn’t stop once a website is live—it’s an ongoing effort to stay visible, engage your audience, and drive results. Over the years, I implemented a comprehensive digital marketing strategy for Mid-Atlantic Home Improvement that included:
- Managing local SEO efforts
- Optimizing citations
- Website maintenance
- Content marketing and blogging
- Social media campaigns
- Performance monitoring
Each initiative was designed to increase visibility, build trust, and generate leads for the business.
Consistency that drives growth.
The Results
Turning strategy into measurable success.
Over a period of 5 years, the comprehensive web design, local SEO, social media, and organic marketing strategy efforts produced tangible results for Mid-Atlantic Home Improvement:
- Website traffic increased 450%
- Organic traffic grew 350%
- Ranking keywords rose from 0 to 400
- Google search appearances increased 350%
- Website-generated sales grew 400%
- Website performance score reached 98%
- Achieved 750 ranking keywords and 100 backlinks
- Gained thousands of social media fans across platforms
Ready to attract more customers & grow your business?
Let’s turn your online presence into a growth engine.
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