The way we were
Gone with the wind
“Nofollow” has been used and abused this way for many years and it’s finally reached it’s end, or so it seems. Matt Cutts has even gone so far to admit that the juice will “evaporate” if you have too many “nofollow” links, which will in essence hurt your website. From the beginning their intention was for page rank to flow around the site more evenly.
So what is the webmaster to do? How can you sculpt the flow of the rank within your website?
- Use “nofollow” sparingly
- Concentrate on site architecture
Instead of implementing a band-aid solution, look at the big picture. How are you linking to your most important pages? Are you wasting your “link juice” that your main page has to spread around by linking to every possible subpage from it? Or are you funneling all the traffic and rank by linking to a limited number of your most important pages (like biggest income producing product/service page)?
The answer to PageRank sculpting lies in site architecture. While “nofollow” still has a place in your PR strategy, it’s no longer a key component that you should heavily rely on. And it never really should have been in the first place.