Why Use an Editorial Calendar for Your Blog

posted in: Blogging | 2

Usefulness of Editorial Calendar

Many of us have been (or still are) bad bloggers. You think you’re the exception?

Well, does this sound familiar?

You wake up in the morning thinking what you are going to write about today. Just like the day before, you’re worrying that you’ll loose audience if you don’t come up with something good. The day gets by and you not only getting frustrated but are starting to panic. And in that panic, you are writing a post just for the sake of getting it done with. Not much researched or backed by examples. Yet another post that wasn’t well thought out and will not gather much of an audience. We’ve all been guilty of this “random” blogging. Why not make things easier (and better) and plan ahead.

Just like professional publishers, you as a blogger can use editorial calendars to organize your topics and keep everything well balanced. Not only will it make it easier on you, but blog quality and your reader retention will improve. Here’s how?

  • Better Quality
    This one is pretty obvious. If you plan your topic ahead, you have more time to research it well, figure out an interesting angle and present your post in a more polished way. No more scrambling to throw a post together just to get something out there.
  • Quantity Will Improve
    Having a plan / timeline will motivate you. You’ll be more likely to stick to your schedule if you have deadlines. If you miss today’s post, you know that you will have to write two the next day. This will reinforce you to stay on track.
  • Increased Reader Retention
    Once you have better quality content and more of it, your blog will get more readers – as simple as that! Quality + Quantity is a perfect combination (both for Google and your readers).
  • You Will Keep Your Sanity
    No longer will you be stressing about what to write. Instead you will have a pool of topics to simply choose from. Gone will be the days of morning panics and starring at the screen trying to figure out why you are doing this in the first place. You will actually start enjoying it! Whew!

How do you go about implementing an editorial calendar into your writing process?Simply get your hands on one and start using it. I like Google Calendar. It is free, easy to use and you can share it with anyone.

The only thing left to do now is plan your topics. It’s actually very nice to be able to see what your blog will look like over the next few months. If will help you see it as a whole and improve your strategy. Doesn’t that sound compelling?