Growing Your Audience Beyond Facebook: 9 Tips for Local Contractors

Social Media Marketing Tips For Local Contractors

As a local contractor, targeting and engaging with your audience on social media platforms beyond Facebook can help you reach a wider audience and generate more leads. Here are some strategies to consider:

1. YouTube: Create video content showcasing your projects, demonstrating your expertise, and providing useful tutorials or tips. YouTube is a powerful platform for visual content, and by optimizing your videos with relevant keywords and descriptions, you can increase visibility and attract potential clients.
2. LinkedIn: Create a professional LinkedIn profile and connect with other professionals in your industry. Join relevant groups and actively participate in discussions to establish yourself as an expert. Share valuable content related to your services, such as project updates, industry insights, and tips for homeowners.
3. Pinterest: Utilize Pinterest to share visual content related to your work. Create boards featuring different project inspirations, before-and-after transformations, and design ideas. Optimize your pins with appropriate keywords, descriptions, and links to drive traffic back to your website.
4. Twitter: Engage with the local community by following local businesses, organizations, and influencers. Share quick updates, project highlights, and industry news, and participate in relevant conversations using hashtags specific to your area and industry.
5. Nextdoor: Join Nextdoor, a social networking platform for neighborhoods, to connect with residents in your local area. Engage in discussions, answer questions, and offer advice related to home improvement or renovation projects. Position yourself as a trusted local contractor and gain referrals through word-of-mouth.
6. Houzz: Create a profile on Houzz, a platform focused on home design and renovation. Showcase your portfolio, participate in discussions, and provide valuable insights in your area of expertise. Ask satisfied clients to leave reviews on your profile to build credibility.
7. Local directories and review websites: Ensure your business is listed on local directories and review websites like Google My Business, Bing, Yelp, Angie’s List, and HomeAdvisor. Encourage satisfied clients to leave positive reviews, as these platforms often play a crucial role in consumers’ decision-making process.
8. Guest blogging and collaborations: Seek opportunities to contribute guest posts or collaborate with local bloggers, home improvement websites, or industry publications. This can help you establish your authority, reach new audiences, and drive traffic back to your website.

Bonus Tip: Cast a Wide Net But Engage With Focus

While it’s a good practice to set up & maintain a presence on a variety of platforms, it’s essential for small businesses to avoid spreading themselves too thin. Instead, focusing the majority of their energy on two to three platforms can yield better results.

Narrowing down your social media presence allows you to allocate your time and resources more effectively. To do this:

• Identify where your target audience is most active
• Choose platforms aligned with your goals
• Create high-quality content

By concentrating your efforts, you can engage meaningfully, stay updated on platform changes, and drive better results. This allows you to develop a stronger brand presence and build a loyal following.

Remember, quality over quantity is key in social media marketing.

Connect, Engage, and Convert!

Today, social media has become the cornerstone of building a trustworthy online presence for businesses across various industries. Are you leading the way or falling behind?