Your website is the first impression many potential clients are getting of you and your business, and as such, it is instrumental in bringing customers in–or driving them away. Your website is a huge business opportunity – are you taking full advantage of its potential?
As a web designer and marketing strategist, I’m often asked by small business owners to analyze their sites and suggest improvements. The number one advice they seek: What aspects of their site can be improved from the user experience and Google search engine perspective?
It’s an important question to ask, especially these days. Technologies, marketing tactics and trends, user expectations, web standards – all of those parameters change constantly. Website owners need to keep up with these changes in order to stay competitive–and on top of the search result pages.
How Effective Is Your Website?
Answer these questions:
- Is your website bringing in the the results you want?
- Are you targeting the right kind of traffic?
- Does Google know about your existence?
- Do you have a social media strategy?
- How are you promoting your website & business online?
- When was the last time you updated your content?
- Is your website getting punished for being too slow?
- Can visitors use your website on their cell phone effectively?
- What’s your website’s weakest spot?
If you’re never answered these questions, you probably in the dark about your website’s potential in bringing in more revenue for your business. You may not understand what practices increase conversions and how to avoiding website pitfalls that confuse and frustrate users.
Here’s where a professional advice can be gold.
Holiday Giveaway: Free SEO Website Audit
As a web designer with 10 years of industry experience, I understand best practices in design, including mobile design, user experience, optimization for search engines, conversion, and more–all from a broad, long-term perspective.
I offer 3-Point Website Audit, looking at your site from the perspective of:
- SEO (optimization for search engine)
- Design (usability, conversion, mobile), and
- Marketing (social, content, paid)
My review goes beyond the typical check of meta tags, broken links, and site speed. This is half useful data you can easily get with a number of automated tools readily available online. No, I go deep, and wide. And I’ll be blunt. I’ll tell you what you’re wasting money on, and what you are overlooking that’s breaking your conversion. I’ll be honest in pointing out your number one weakness, and I’ll give you specific solutions that will strengthen your online presence–and business.
If you want in, sign up for one of three slots available this month – all at no cost to you! As a fellow entrepreneur, I value your business and your time, and I want what’s best for your bottom line.
Let’s build a stronger solution for your business TOGETHER!