The past couple of months have been extremely busy and so it is only now that I’m finally sitting down to let everyone know about a new WordPress website I designed/developed for LGC Roofing. This is a client I’ve been working with for 5 years now, and this past fall they asked me to design a custom WordPress website for their expanding business.
Below are few screenshots of the finished website.
Our main focus was usability, conversion and building trust. We strategically placed call to action buttons, prominently displayed company contact info and address, as well as highlighted testimonials, license information and company guarantees.
This website was designed to be content rich and information had to be easily found.
The entire structure was optimized for search engines to aid in bringing in organic, targeted traffic. That includes on page optimization, Google Maps integration, Google+ reviews inclusion, social media integration, “Publisher” and “Author” markup implementation and integration with their existing blog. Everything is designed with usability, SEO and ROI in mind, including the footer.
The site also includes a lightbox gallery to showcase their work. And they have a ton of beautiful photos to show off their craftsmanship and versatility.