With microblogging services such as Twitter and social networks like Facebook demanding so much attention from today’s internet users, many Web professionals have adopted the mistaken belief that the day of the Weblog are numbered.
I don’t think so, nor do over 120 millions on US online users who read at least one blog on a monthly basis.
Why do we blog in a first place?
Many bloggers blog for business purposes. For some blogging is a hobby.
- Most bloggers have found that blogs have made them better known in their industry as a result of maintaining and updating their blogs.
- According to Hubspot companies that blog achieve far better marketing results that the ones that don’t blog – attracting 55% more website visitors than non-blogging companies.
- Blogs can increase traffic to main website significantly. Bloggers can optimize for keywords using SEO techniques that will help customers find the business or product that they need.
- Blogging increases your chances of successfully building backlinks to corporate sites, which will help people find your business in online searches.
- Blogging allows companies show their human face and their readers know that they’re doing business with someone they can trust: people like them.
Whether it is the hobbyist who just wanted to make a few dollars off Google AdSense ot the enterprise social media company that has elected to launch a blog to showcase its expertise, blogging is an affordable way for individuals and companies alike to become a respected voice in an increasingly competitive online environment.
2011 Blogging Resolution
If you blogging as a hobby, that’s awesome. Keep at it if it makes sense, brings you satisfaction, recognition or whatever else it is that you are after.
For all business bloggers out there, start calling it what it is – content marketing. You are not blogging because it’s fun but because it brings in business – it’s your marketing strategy.
Once you label it properly you’ll be amazed at how much more “strategic” and focused you’ll become. So in the words of Brian Clark “go ahead and ramp up your WordPress-powered content marketing in 2011”.