I was recently approached by a company specializing in residential geothermal drilling. They’ve been in business for a few years and managed to get by with a very basic retail web builder software site.
As their business was growing, and they realized that the time has come for a more professional looking, customer oriented website.
Colorado Geothermal Drilling, owned by Dan and Kari Rau, has been serving the growing, eco-friendly Front Range community for almost a decade. Dedicated to quality, the owners wanted the same out of their website. They wanted it to represent their passion for environment, clean energy and small footprint.
Dan and Kari talked a lot about what they wanted their website to look like. We knew right away that the main colors needed to stay green/natural. Clean energy meant clean and simple design. We also wanted to grab visitor’s attention by incorporating green-themed images that reflected everyday life.
The original site was in a very bad condition. It needed a complete overhaul: visual face-lift, content improvement, better logo placement, structural changes, improved navigation and above all a “green” theme.
After few weeks of work, we’ve come up with a complete new look.
This is what we’ve done:
- We’ve built everything around the “Go Green” slogan – green dominates while other natural colors add a bit of interest. I’ve created an environmentally themed header that is simple yet to the point.
- We’ve included a slide show of stock photos that the visitor can relate to in terms of what eco-friendly means to us and how geothermal energy can improve out lives.
- We’ve completely reorganized the content to make it more user-friendly. With simple navigation, smart inner-linking and variety of useful information right at the fingertips, we’ve dramatically improved the effectiveness of the website.
- We’ve optimized the site for search engines to bring in more potential buyers.
The final product is a website that is not only visually appealing but also communicates effectively with the visitor. Dan and Kari couldn’t be happier customers. Thank you guys! It’s been a great project.